ArchiPat
Brand and website redesign (2017-2018)
— Company overview
ArchiPat is an Architectural Conservator practice, established in Lyon (France, in 2001. The ±30 people-team intervene in France and Europe to take part in the conservation a restoration of Heritage Sites.
— Issues and project goals
Being in the world of architectural restoration, ArchiPat has no web culture, nor brand culture. Their imagine is flat and does not get old very well. In addition, ArchiPat has a brand territory issue due to the fact that one of their competitor has a similar name.
3 goals are set to bring an answer to these issues :
• Redesign the logotype and brand territory, by building a bridge between the company history and its wish to enter the current world
• Build a new website, honoring the new brand identity and offering simplicity for the ArchiPat team to complete with new projects
• Find a creative way to relate the story of the projects ArchiPat is working on
— Responsibilities
• Animated a "company DNA" and an "editorial" workshops
• Redesigned the logotype and the brand identity
• Defined the project art direction
• Realized the Gutenberg design, and the related style guides
• Managed design presentations
• Managed the creative briefing to the tech team and the front-end integration reviews
• Project management
