Doorloop is a real estate rental property management SaaS company based in Miami, Florida. I recently participated in a design challenge to redesign one of their landing pages. Above is the result of my efforts. The previous website focused heavily on illustrations and limited representations of the software's features. I wanted to bring in real snapshots of the software and candid, natural photographs. I highlighted each of Doorloop's key features with icons that could be referenced throughout the website's various pages. Dark sections contrast the page's light aesthetic and draw the user to promotional offers and reviews.