After years at Open Mortgage, I finally had the opportunity to collaborate in a brand refresh initiative in the spring of 2022.
Our first goal was to update the logo. Leadership felt it was important to keep the icon and general feel. We approached this by rethinking our colors & fonts to better reflect the name-appropriate 'openess' we wanted our refresh to carry.
With new logo options and a vibrant upgrade to our color palette we were on the right track to breath new life into the Open Mortgage brand. Our next goal was to create a brand guide that would be easy for anyone, including Loan Officers, to pick up and work with. This meant providing them with not only clear direction, but a library of brand assets.
For that, we developed a library of brand assets, including what we now call accents, as well as unique shapes, a custom illustration style, and a photo presets unique to Open.
Print Materials
We prioritize white space to emphasize the 'openess' virtue we began this journey with. Accents (such as hand drawn arrows) are used to lead the eye or highlight specific information. Shapes are used to break up information, house photos, or add texture.
Social Posts
With social we wanted to establish customizable templates that the Loan Officers could easily access and post utilizing our new partnership with Canva.
