THE CLIENT
BRUNET
Cafe. Dnipro, Ukraine
A place where you can chat with friends in the evening or work on your laptop.
Small cafe with coffee and breakfast.
THE GOAL
Create a naming and visual style for the third coffee shop near the center of the place.
THE SOLUTION
Brunet. When creating the brand name, we laid a simple metaphor through association with the black color of coffee.
Let's add personality to it.
Based on the naming, we have a brand character. Like life itself, it can be cheerful or sad, like coffee can be sour or a little sweet. Likewise, a brand can play mood with its audience through the image of its character. As a result of the project, we drew several versions of the character, giving him different images and moods.
The result of the project was the development of all brand media for the coffee shop, food packaging, drinks, menus, as well as branded merchandise.
Brunet – Coffee, People, Life.
Art direction & Brand concept
SASHA SYDORENKO
Graphic design
DANIL GESUND
