THE CLIENT
SAGA NOREN
Professional food and lifestyle photographer, Portugal
Saga Noren is a Food and Lifestyle photographer who travels between Portugal, Germany and Turkey. Her style, like a life saga, opens the viewer to a sense of the moment of those places, events, relationships between people that got into her frame. "Breakfast with coffee, hot bread and cheese in Istanbul, chilled wine on the veranda in the rays of evening Lisbon. In these scenes, the whole eternity of being" – says Saga.
THE GOAL
Create a logo and design principles for the photographer's brand style.
THE SOLUTION
We decided to make a clean, light style that does not interfere, but complements the aesthetics of Saga Noren's photo content. Font logo – as the main component of the photographer's style, on the one hand emphasizes the lightness of being, on the other hand two words that show the principle of reflection. Reflections of emotions, sensations, our perception.
Art direction
SASHA SYDORENKO & DANIL GESUND
Brand concept & Graphic design
DANIL GESUND
Photo
SAGA NOREN
