Svoya is one of the most famous architectural and interior designers in Ukraine.
The task was to refresh a brand: new logo and brand identity.





Logotype





Brand identity concept and sub-logos


In the process of creating a logo, I had the idea of an enhanced brand identification. 
By combining copies of the new brand sign, I received a unique logos that expand the concept of the brand and the main directions of the studio: architecture, industrial design, interiors.



Type


I needed to find a fine, harmonious font with narrow letters. Ristretto font was the most suitable, but still I needed to work on his geometry. As a result, I narrowed the width of the letters, made all the letters with the same width and the roundings more symmetrical.









Fonts of the brand






Pattern

















Brand identity presentation

Brand visuals and prints











Brand Gifts









Thanks for watching




Svoya Studio | brand identity
41
316
4
Published:

Svoya Studio | brand identity

41
316
4
Published: