Saatchi & Saatchi Concept Brief for Rekorderlig Cider
As part of our third year module, we were involved with the digital team at Saatchi & Saatchi.
Our task was to get students to drink Rekorderlig, whilst keeping whatever we produced primarily Swedish, premium and realistic.
We produced two ideas for this brief - the first "#TwistOnAClassic" - directly below - which aimed to twist classic icons, much in the same way that Rekorderlig twists classic cider.
Our task was to get students to drink Rekorderlig, whilst keeping whatever we produced primarily Swedish, premium and realistic.
We produced two ideas for this brief - the first "#TwistOnAClassic" - directly below - which aimed to twist classic icons, much in the same way that Rekorderlig twists classic cider.
Our idea was a Rekorderlig tour bus which would tour universities, twisting board games into giant, life-sized, multiplayer events - combined with a uniquely Swedish drinking experience outside.
We also wanted to ensure maximum social media participation, so we included a voting aspect to encourage students to share and follow on social media.
Scroll down for the second idea.
Idea #2 focused on the theme "Dekode".
We know as students that young people love to feel they have discovered something new, and that was the starting point for this idea.
The idea involves students buying a Rekorderlig cider which provides them the first clue and access to the app and from here, working out clues.
The reward? A huge Swedish themed party!
The idea involves students buying a Rekorderlig cider which provides them the first clue and access to the app and from here, working out clues.
The reward? A huge Swedish themed party!
