Bendita Culpa - Packaging

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The Context

Bendita Culpa is a Mexican brand founded by Maria José, an entrepreneur who wants to offer new healthy and flavorful snacks. In her pursuit of enhancing her brand, Maria contacted us to take it to the next level. Our work began with offering guidance on the best packaging options that suited her business scale and product characteristics. After that, we worked on designing the graphic design of the packaging, focusing on communicating the freshness and uniqueness of her products.

The Solution

The goal was to enhance the existing brand identity by introducing earthy and warm colors, emphasizing the natural aspects of the ingredients. The packaging design also incorporates boxes with notches on the edges, accentuating the artisanal process. The color palette features soft and matte tones, harmonizing with the hues of the ingredients. Additionally, on the back, a concise infographic detailing the product's origin and production process was included.

The Impact

The introduction of the new concept achieved a harmonized product line, effectively distinguishing each variant, a significant improvement from the previous uniform appearance. Additionally, the redesigned packaging format facilitated entry into new digital sales channels, including prominent platforms such as Amazon.