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Copo

Armatoste .
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animation brand identity Branding design character animation Character design Food Packaging Design ice cream design Packaging packaging design stop motion
The client
The launch of Copo is part of an initiative of Pedro Zaragoza A.C. Foundation, based in Chihuahua, Mexico, to help more low-income children to have breakfast daily..

The challenge
As part of the communication strategy, we designed the visual identity for the ice cream packaging. Itā€™s sale is donated entirely to improve the nutrition of miles of children.The logoā€™s graphic style is based on the abstraction of ice figures and their faceted geometry.

The impact
The result is a renewed brand identity, which can connect closely with children and sensitize people, telling them about the day-to-day reality of children who do not have the opportunity to feed daily.


- "Because all dreams deserve the same opportunity."
animation brand identity Branding design character animation Character design Food Packaging Design ice cream design Packaging packaging design stop motion

El cliente
El lanzamiento de Copo es parte de una iniciativa de la FundaciĆ³n Pedro Zaragoza A.C., radicada en Chihuahua, MĆ©xico, para ayudar a que mĆ”s niƱos de escasos recursos puedan desayunar diariamente.
En colaboraciĆ³n con la casa productora Graco Films

El reto
Como parte de la estrategia de comunicaciĆ³n, diseƱamos la identidad visual para los envases de helado, cuya venta se destina en su totalidad para mejorar la nutriciĆ³n de miles de niƱos. El estilo grĆ”fico del logotipo de COPO se basa en la abstracciĆ³n de figuras de hielo y su geometrĆ­a facetada.Ā 

El impacto
Una identidad de marca renovada, que puede conectar de manera cercana con los niƱos y sensibilizar a las personas, hablƔndoles de la realidad en el dƭa a dƭa de los niƱos que no tienen la oportunidad de alimentarse diario.

Ā - ā€œPorque todos los sueƱos merecen la misma oportunidad.ā€
animation brand identity Branding design character animation Character design Food Packaging Design ice cream design Packaging packaging design stop motion
animation brand identity Branding design character animation Character design Food Packaging Design ice cream design Packaging packaging design stop motion
animation brand identity Branding design character animation Character design Food Packaging Design ice cream design Packaging packaging design stop motion
animation brand identity Branding design character animation Character design Food Packaging Design ice cream design Packaging packaging design stop motion
animation brand identity Branding design character animation Character design Food Packaging Design ice cream design Packaging packaging design stop motion
animation brand identity Branding design character animation Character design Food Packaging Design ice cream design Packaging packaging design stop motion
animation brand identity Branding design character animation Character design Food Packaging Design ice cream design Packaging packaging design stop motion
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View our full portfolioĀ Ā armatoste.com.mx
Copo
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Armatoste .'s profile

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Armatoste .'s profile
Mexico City, Mexico

Copo

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