UFC Sans is a custom squared sans serif font family created as part of the UFC brand's exciting new on-air graphic package. UFC Sans has a squared sans serif structure designed to evoke the energy of the sport itself, and its foundational design language is inspired by the UFC monogram logo: slightly asymmetrical rounded corners and counter forms, flat terminals, and blunted tails.
The UFC Sans family consists of a core range of 30 individual fonts featuring a broad range of weights and widths along with a variable font, as well as 6 additional display fonts with more dramatic proportions to convey both the speed and finesse of a flyweight or the strength and power of a heavyweight. The oblique (italic) fonts are set at a unique and aggressive 15.5 degree angle, designed to perfectly mimic the slant of the iconic UFC monogram.
Designed and engineered by Darrin Crescenzi, the font was commissioned and creative directed by Troika Los Angeles as part of their new UFC on-air graphics package, and features details specific to the UFC's unique broadcast needs including logos, tabular figures and athlete ranking glyphs. Representing the brand's global reach, UFC Sans' expansive character set of 450 glyphs provides international support for Latin-based languages in the Americas and Western and Eastern Europe, as well as Cyrillic.
Design & Engineering: Darrin Crescenzi
Troika team: Gil Haslam, Josh Lynne, Ben Nelson
UFC team: Heidi Noland, Hugo Coreas, Bobby Besabe
UFC Sans © Zuffa, LLC. Images used with permission.
