Fresh colours, simplicity, and a pleasant feeling!
Batti Batti was conceived thinking about summer.
For Le Petit Ballon's rosé, we created visual parameters to make the brand's values recognisable.
This year's edition was the perfect excuse to celebrate the joy of meeting summer again and create an identity that would let us play with different designs over the years, by having its type and form as common elements.
Its vibrant gradient alludes to sunrises and sunsets that, together with a typeface that recalls classic French wines, gives balance to a rosé that honours its legacy and makes the summer beat.
