Vénusz cooking oil had been a static household item for decades. But in the past few years it started to wear off. Also, the old brand started to carry margarine products, which called for a change in the brand.
Our task was to develop a new umbrella brand based on the old heritage, but up-to-date for today's food market and wide enough to cover even possible future product developments.
Concentrating on the Vénusz slogan “The soul of food”, we created positive connotations between important life events and meals. The main campaign message was: each and every meal is a special occasion that should be celebrated with the soul of food. We focused mainly on a TV spot and print solutions.
Through an emotional and inspiring image communication campaign we created a new brand statement and differentiation.
Agency: Kirowski Isobar
Creative Director: Balázs Tompa
Art Director: Dániel Deme
Copywriter: Péter Zsembery
Creative Director: Balázs Tompa
Art Director: Dániel Deme
Copywriter: Péter Zsembery
Agency Producer: Kata Bányász
Production: PictureBase
Director: Attila Szász
Director: Attila Szász
DOP: András Nagy, Péter Vajda
Account Director: Zita Fábián
Account Manager: Szonja Németh
Account Director: Zita Fábián
Account Manager: Szonja Németh
