Every day 70 people die in sudden heart attacks in Hungary. 
Red Cross is regularly organizing courses to teach emergency heart-massage, also known as Cardiopulmonary Resuscitation, CPR. The more people knew this method, the more people would have a slightly bigger chance to survive a sudden heart attack.
So we advertised the CPR courses of Red Cross for the younger audiences.
LIKE FOR LIFE
Our aim was to create a buzz around CPR for an important target group, 
the young people. We reached them where they hang out a lot.
Social media.
We used a characteristics of Instagram – you like photos by double tapping them. 
And a like is symbolized by a heart appearing on the picture.
We created short animated videos in which a silhouette of a person has a heart attack, after which it is indicated to “like” the photo, and make the silhouette’s heart complete. The 13 second-long little demonstration is wrapped up with our message.
SAVING A LIFE IS EASIER THAN YOU THINK
 
Look for the CPR courses of Red Cross.