Logo & Identity for Tjoobies
Tjoobies? It's a stylish eyewear leash which repurposes upcycled bicycle tubes
(now you get the name, right).
The Brand ethos evolves around functionality, approachability and quality with a focus on the handmade craft. We carefully created a visual language that displays this by allocating various traits to appropriate Identity Tools. Fun colour, sophisticated/crafted typography, subtle human textures and a Logo that focuses on the product's function.
Tjoobies? It's a stylish eyewear leash which repurposes upcycled bicycle tubes
(now you get the name, right).
The Brand ethos evolves around functionality, approachability and quality with a focus on the handmade craft. We carefully created a visual language that displays this by allocating various traits to appropriate Identity Tools. Fun colour, sophisticated/crafted typography, subtle human textures and a Logo that focuses on the product's function.
Essentially, these fancily handcrafted strings ensure that you don't lose your glasses (reading, sun, whatever the case may be) – which for most of us are like our figurative 'eyes'.
A fresh and contemporary Logo & Identity that captures the true essence of the brand,
the actual product and its purpose. DON'T LOSE YOUR EYES, get yourself a Tjoobie.
the actual product and its purpose. DON'T LOSE YOUR EYES, get yourself a Tjoobie.
