Content Marketing / Storytelling / UI/X Design
Trail of Change
The "Trail of Change" is a multi-year multi-channel marketing project for Europe's most sustainable outdoor brand, VAUDE and their partner SympaTex, a producer of sustainable textiles. The project's goal was to authentically and credibly connect the companies' ecological orientation to alpine sports and traveling.
Trail of Change tells the story of two expeditions to Nepal in 2013 and 2014. Following the journey of high-mountain researcher Hannes Künkel, the topics of environmental and social change in Nepal are explored. Using a satellite internet connection and GPS tracking, we created Vlogs and Blogs along the way, so our target audience could follow us on the trails live.
After two years, 18 YouTube videos (getting close to 700k view) next to countless and timeless film and photographic material were produced.
