Flexform invited us to a fresh campaign following the introduction of the Alpha and Sigma
gaming chairs, and this time it was very well accompanied. The new project is being performed
in the famous DJ Alok's recording studio, with the unique presence of his pet, Dino.
The production brought all the gamer aesthetics with lights, colours, and furniture,
which related to a gamer setup with the Alpha Chair as the main product of the film
to excite and engage the audience for the company.
The film featured a hybrid production, mixing live action and CGI. The dinosaur was fully produced and animated in 3D and thanks to post-production and 3D integration techniques, it was possible to create DJ Alok's interaction with his pet that didn't want to leave his Alpha Pro chair.
Directors: Cassio Braga, Greg Kickow and Carlos Kulpa
Concept: Cassio Braga, Greg Kickow and João Francisco Hein
Storyboard: Ricardo Amaral
Client Manager: Daniela Sostisso and Fabricio Soares
Project Manager: Renata Souto and Alana Camboim
Concept: Cassio Braga, Greg Kickow and João Francisco Hein
Storyboard: Ricardo Amaral
Client Manager: Daniela Sostisso and Fabricio Soares
Project Manager: Renata Souto and Alana Camboim
Animation: Abner Cirelli, João Schuler, Anne Pagno, Marcos Elias and Leonardo Sindlinger
Rigger: Wesley Schneider
3D and LookDev: Ismael Ramos, Fagner Nogueira, Matheus Abraham Alves, André Kikumoto and Rodrigo Lock
Technical Supervisor: Pedro Fumegalli
Post Production: Bruno Wotroba and Pauline Oliveira
DOP: Russo Loyola
Sound: Vox Haus
3D and LookDev: Ismael Ramos, Fagner Nogueira, Matheus Abraham Alves, André Kikumoto and Rodrigo Lock
Technical Supervisor: Pedro Fumegalli
Post Production: Bruno Wotroba and Pauline Oliveira
DOP: Russo Loyola
Sound: Vox Haus
Production: Panamera Productions
Client: Flexform
Client: Flexform
Write to us: hello@miagui.cc /// More backstage, news and breakdowns: Instagram /// Facebook
