Cadbury Dairy Milk Bites - #TheBestFeelingInABite
In June 2022, Cadbury India introduced a new product - Cadbury Dairy Milk Bites
Cadbury Dairy Milk Bites is a fun new snack (two variants - Almond and Hazelnut) - each pack containing whole roasted nuts coated with delicious Cadbury Dairy Milk chocolate.
We crafted #TheBestFeelingInABite campaign to launch this product - by releasing two videos of a guy and a girl enjoying a Bite for the first time and escaping into the best feeling ever.
The campaign was launched with a highly customized YouTube Director's Mix approach - where over 100 everyday and relatable 'best feelings' were baked into the video text and targeted to specific interest groups and cohorts.
Key Visuals
YouTube Director's Mix
With YouTube Director's Mix, we crafted over 100 custom assets using the guy and the girl from the films.
We associated their expressions with relatable emotions - specifically the best feelings that we get to experience in our lives and routines - be it obvious or subtle, planned or unplanned
The logic was to leverage the plethora of relevant interest points across cohorts where we equate these identified moments with the experience of enjoying a Cadbury Bite.
Tempt-led assets
Social media assets:
Crush DM:
Pizza:
Six:
