Cadbury Silk - Silk Mousse Dessert Menu
Project date: September 2021
In January 2021, we launched Silk Mousse, the newest Cadbury Silk variant that was a truly dessert-like eat experience - featuring the familiar Silk chocolate shell that encases delicious mousse within, turning every pip into a mini dessert.
We conceived 'Scoop into chocolate heaven' as the ideal and unique proposition to introduce and define Silk Mousse's distinct dessert-like indulgence and eat experience.
To extend this proposition, we created the Silk Mousse Dessert Menu - a unique menu featuring desserts made with just 1 ingredient - the Silk Mousse.
To bring this special menu to life, we collaborated with 3 of the most popular pastry/dessert chefs in India
- Chef Shivesh (www.instagram.com/shivesh17) - 665K followers
- Chef Kirti (www.instagram.com/kirtibhoutika) - 228K followers
- Chef Parth (www.instagram.com/parthbajaj) - 195K followers
The 'Nest of Love' - by Chef Shivesh
Intro IG Reel (announcement)
Final dessert video
The 'Tornado of Love' - by Chef Kirti
Intro IG Reel (announcement)
Final dessert video
The 'Bowl of Chocolate Heaven' - by Chef Parth
Intro IG Reel (announcement)
Final dessert video
Cadbury Silk - Instagram profile grid view
