Cadbury Silk - 'The Silk Little Things' music video
Project date: October 2021
Netflix's endearing original - Little Things - is the stuff of aspiration for all young couples in India.
To drive hype for their fourth and final season, I thought of the perfect collaboration between Cadbury Silk (the brand young couples associate with and relate to) and the show's lead couple - Dhruv (Dhruv Sehgal) and Kavya (Mithila Palkar) - who represent everyone's couple goals.
The idea was to craft a music video that conveyed the couple's story on a Silk canvas - with a fresh new take on the Silk song.
