This was a round of logos created for a company called RTFM Tube. This platform makes it easy for skilled tradespeople to exchange knowledge about repairing complex equipment in the field.

The target audience is "skilled tradespeople of the Millennial and Gen X generations, both of whom grew up in the early days of the internet." The client wanted a 90's inspired, nostalgic style balanced with modern design principles.

Traditional 90's rainbow treatment, balanced with the modern trend of flat colors. Use of high contrast to create impact and maximum readability.

Traditional 90's rainbow treatment, more subtle version.

Traditional 90's rainbow treatment, balanced with the modern trend of flat colors. Use of high contrast to create impact and maximum readability. More use of black and white here.

Traditional 90's rainbow treatment, balanced with the modern trend of flat colors. Use of high contrast to create impact and maximum readability. Reversed against a dark background, more reminiscent of 90's references.

Minimalist approach - integrating traditional pixel stylization with simplicity of modern design.

Minimalist approach 2 - integrating traditional pixel stylization with simplicity of modern design. Integrated another element to give a video platform cue.

Pixel art theme mixed with the coming-back trend of the 3D glasses or glitch effect.