FMT Partners Branding
Below is a showcase of the brand guidebook developed for an online accounting company, FMT Partners. This was created using a combination of Adobe Illustrator, Adobe InDesign, and MilaNote.
Design Process
Much of the concept building was done in a tool called MilaNote. A few screengrabs are shown below, but this is only a visual sample of the work done to develop this brand.
Final Deliverables
I delivered final logo files in .svg, .png, and .jpg file formats as well as a detailed brand guidebook outlining the:
- FMT Partners brand personality
- Brand voice
- Logo usage (including variations and an alternate logo)
- Color palette
- Typography
- Photography & graphics usage guidelines
- Accessibility & apparel guidelines
Below is a sample of the brand guide.
