CleanFlix Branding + Packaging
Cleanflix is a household cleaner brand founded by a Malaysian company in 2021. Following the awareness of the importance of clean cleaning products that are suitable for sensitive skin as well as young ones, the founder launched the brand with the mission to help make household cleaning tasks less of a chore, and more fun.
The Cleanflix brand encourages everyone to practise good personal and househould hygiene and enjoy hosekeeping, but to do it safely, preventing skin damage from the use of cleaning products.
Cleanflix’s products are created by a group of skincare experts; its brand identity exudes a feeling of professionalism, joy, and wonder.
Their cleaning solutions are backed by the idea that there should be a smarter and safer way to clean your home; that household products should be effective in cleaning and has lasting aroma post-cleaning while being friendly to the skin.
Cleanflix is all about using natural enzyme and natural fragrance like osmanthus in their products. Channeling minimalism into household cleaning products, Cleanflix’s identity has a plain and cool colour palette and a calm energy. Its logo, adapting a font type that resembles a gentle water splash, is playfully matched with cartoon hand gestures used for imagery.
Client
CleanFlix
Art Director
Jay Lim
Designers
Michelle Ku
Venus Kuek
Photographer
D L
Finishing
Sticker label (bottles) + Silkscreen on box + Transparent UV sticker
