NATURE - SIMPLIFY CHINESE TYPEFACE
All concepts stem from a return to the earth and nature. After careful consideration, we recognize that leaves are a part of the earth, a natural resource, and a beautiful component of nature. This time, we decided to embark on something different. We utilized the curves of leaves to enhance and design the Chinese font, adjusting both structure and shape according to the characteristics of leaves. Additionally, we collaborated with renowned Malaysian fashion designer, LIREN, who designed a set of women's trousers and jackets based on our original drafts. As a result, upon completing the photoshoot, you can observe that this font design completely embodies a unique style and proudly integrates into the photos and design elements. It appears as a perfect fusion of contemporary art and design.
Our target market primarily focuses on film directors, album cover designers, performing artists, designers, and artists. They can utilize our font design through leasing, with the expectation that the font itself enhances the aesthetic and sophistication of their design works.
Designer
Jay Lim
Typo Designer
Yi Qian
Fashion Designer
LIREN
Model
Li (Vietnamese)
Make-up Artist
Mandy & Tien
Fashion Photographer
Mickey Wong
