Client: UNIDO United Nations Industrial Development Organization
Project: Strengthening Job Creation and Creativity in the Agri-food sector in Lebanon
Year: 2022
Deliverables: Logo . 2D Graphics and Content for Impact-related films . Digital Content . Booth Design .
Website Graphics and Iconography . Ideation and Drafting Content . Branding and Packaging Design .
Communication Material launching the initiative:
MAZEEJ
MAZEEJ is an initiative that brings together
a group of farmers and producers
from different Lebanese regions
producing Zaatar (Thyme) mixes and by-products
to improve the overall business environment
of the Zaatar value chain.
In Arabic, MAZEEJ (مزيج) means blend or mixture.
It has also a culinary connotation associated
with the Famous Levantine Zaatar mix
of Origanum Syriacum, Sesame,
Sumac, Salt, and Olive Oil.
1. Logo of the initiative.
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2. Brand Identities and Packaging Design
Before diving into the communication material, my main role was to create brand identities for 10 food enterprises and design labels and packaging for 20+ delicious artisanal food innovations from different parts of Lebanon all using Zaatar (Thyme).
It was an exciting journey visiting and listening to the stories of this great community of producers.
You can check all products on: mazeej.org/products
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COMMUNICATION MATERIAL AND FILMS
TO LAUNCH THE INITIATIVE AND SHARE THE RESULTS
1. Impact-related Films featuring the results of the project: 2D Graphics and Content (End Panels)
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1.1 Summary Video
1.2 Four videos featuring stories of beneficiaries and the support they received
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2.1 Website Graphics
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2.2 Website Icons (Product Categories)
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3. Booth Branding Design at HORECA FAIR 2022.
Booth Design to introduce the initiative and launch the new food innovations and the community of 25 beneficiaries.
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3D Render / Simulation
Graphics on the walls and the floor.
Photos of the Booth - March 2022
Credits
Film Production: Né a Beyrouth
Industrial Product Designer (Booth): Wajdi Zoghbi
Website Development: Yellow Digital
