Client: Mondelez International
Agency: Leo Burnett Beirut
2019
Brand: Trident GumOnline films.
Enjoy every chew and meet someone new.
Role: Ideation and Storytelling, Moodboards, Briefing and Overseeing Production Houses.
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. Campaign Objective | Twist Trident's global communication platform "Enjoy Every Chew"
and introduce a more emotional approach that talks better to the Lebanese audience.
. Insight | Gum always had the same social effect: a spontaneous act that brings people together.
It constitutes one of the easiest ways to start a conversation and ultimately, meet someone new.
. Target Audience | People who are socially-driven, always on the go. They live in the here and now
and make spontaneous decisions from one moment to the next. They have a lively spirit and love
sharing everything with those around them.
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Editing for online adaptations.
The films were adapted to different digital platforms
like Facebook, Instagram stories, and YouTube.
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Behind the scenes.
Photos from the set.
Photos from the set.
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Branded Visuals
for selected touch-points.
for selected touch-points.
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We communicated in locations where our target audience, the youth, spend most of their time,
and in places where there is a potential to meet and connect. We branded places with our visuals and customised messages according to each touch-point inviting people to connect with each others'.
and in places where there is a potential to meet and connect. We branded places with our visuals and customised messages according to each touch-point inviting people to connect with each others'.
Cinema . Gym . Nightlife Streets . Universities . Parking Lots . Malls .
Key Visual example at a food court hall:
Outdoors: India Arida
TEAM
Creative Director: Odile Riachi
Art Directors: Corinne BouAoun - India Arida
Copywriters: Alissar Daher - Mariam Basma
Production House: Zoe
Film Director: Santiago Zannou
