Client: Mondelez International
Agency: Leo Burnett Beirut
2019, 2018, 2017, 2016
Brand: Côte D'Or Chocolate
Yearly Christmas campaign and design of holiday packs.
Tactical campaign, Packaging Design
Deliverables: Packaging Design . Product Design (Serving tray) . TV Film . Outdoors. Point of Sale material (Units, Stands,etc.)
Role: Leading Art Director on the brand.
I came up with ideas, crafted layouts, designed products like trays, molds and packaging, drew storyboards, supervised third party production houses creating the film and final 3D renders.
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1. Film
Concept, Storyboard, Moodboards, Production Brief, Briefing/Following up with animation house.
I worked on the project from February 2019 to August 2019
The team handled final delivery of the film after.
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2. My storyboard's first sketches
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3. Packaging idea and design:
Molds and layouts for the new 50g category, Prototyping, Follow up on production.
Say hello to Santa and his crew!
A small but lovely gift for "Secret Santa" surprises.
Each pack contains 5 pieces of "Côte D'Or Mignonnettes".The upper part that serves as the hat of the character
is detached by the customer after buying the product.
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Role
I worked on the ideation, story and storyboards of the film,
Overseeing the creation and delivery of all the campaign's deliverables, Creating Packaging Layouts for some packs, Point of Sale material design and technicalities.
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1. All Packs (630g, 240g, 120g)
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2. The film commercial.
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3. Booth Design for Points of Sale.
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Role
FILM; Concept, Storyboard, Moodboards, Production Brief, Briefing/Following up with animation house.
Outdoors and Key Visuals; Layouts, Moodboards, Follow up on production with third parties.
Boxes and tray; Design of the tray, packaging's layouts and molds.
+ Overseeing all the campaign.
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1. The Campaign: film commercial and key visuals.
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2. The Packs.
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Packs: India Arida (Leading), Corinne Bouaoun
3. The Sleigh
I worked on the Sleigh idea and Assembling mechanism
with Product Designer/3D Artist.
with Product Designer/3D Artist.
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Role
FILM; Concept, Storyboard, Moodboards, Production Brief, Briefing/Following up with animation house.
Outdoors and Key Visuals; Layouts, Moodboards, Follow up on production with third parties.
Boxes and tray; Design of the tray, packaging's layouts and molds.
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