In the fall of 2012, our company ‘Good Morning Stockholm’, moved to a location in the heart of the city. The new office had a lot of history, and as it turnes out big opportunities because it used to be anold shop with big shopping windows facing the street.

 

In front of the office you will find Stockholm’s most famous hot dog stand – Gunthers Korv. The stand is known for selling the best german hot dogs in Stockholm, and is often mentioned in the local tourist guides and food magazines as a place to visit.

 

After we had moved in, we quickly noticed that during lunch time, people would que up in front of Gunthers stand. No matter the season, defying bad weather, people would wait in line for sometimes as much as 45 minutes to buy one of Gunther’s famous hot dogs.

 

As we watched this long line of people outside our window, often staring at us from the cold outside, we quickly realized there was anopportunity to practice our trade: communication and entertainment.

 

We ended up with a concept to create a mobile game for smartphones using our big office window as a digital screen for interaction. It was also important for us that the game was related to Gunthers. The result was a simple game called Korvkast.

 

A person standing in line is encouraged to navigate to korvkast.se, where he or she immediately is prompted to either connect via Facebook, or do an anonymous registration. Once registered, the user clicks play and by using the touchscreen of the smartphone, he or she can slingshoot hot dogs on a target digitally projected on our office window. A leaderboard of todays best scores is displayed, and people can share their scores directly on social media.

 

This was a pet project to challenge us to play around with digital creativity and technical innovation. Reading about technical stuff in a book is one thing, but more often than not, you just have to get your hands dirty and build it yourself – just to see if you can!