N O I S E D I V I S I O N
Fashion brand Diesel teamed up with Monster, the makers of Beats by Dr. Dre headphones, to create Vektr, a ‘personal listening solution’. The purpose was to create and design a product that would dramatically improve conventional headphone style and performance. Designed by a legendary Italian fashion designer to provide users with a superb and stylish listening experience, the Vektr headphones feature a range of unique design touches to separate them from the competition.
Boasting a Mohican head on both ear cups as well as touches of contrasting black, grey and brushed aluminium, the Vektr is meant to make heads turn.
Our intent was to convey both the stylish listening experience and the unique features of the product into an interactive campaign site. The site was developed in HTML, and was awarded FWA site of the day on Nov 9th, 2012.
Video directed by Le Creative Sweatshop.