Brand Identity Design for the Kintley Collection – a high end bridewear boutique based in London. The subtle, neutral palette beautifully compliments the light tones frequently used in wedding fashion, and creates a soft, almost dreamy aesthetic.

The customised font positions this brand perfectly as high end fashion boutique, with a combination of classic elements complimenting the modern to create something that feels timeless. The K features a sweeping ligature that frames the 2nd line of text and connects the base of the ‘I’ & ‘N’ in a visually interesting way.

A submark was also created using the K & C, again featuring a script style leg to the K.

Combining modern serif fonts (didone style) with ligatures or flourishes from script fonts is an excellent way to stylise type.