Brand Identity (including logo design) for Foret & Co – French fine dining restaurant. The combination of generously applied ivory negative space with a soft neutral greens and slate grey creates a fresh, elegant vibe.

The small details in the logotype make all the difference; the beautiful slant on the ‘o’ and the ‘e’, a flowing ligature between ‘C’ and ‘o’ – and a perfectly balanced ‘&’. Adding unique touches in a subtle way that enhances the overall effect rather than distract or compete for attention is so important.