BANG. La 34e édition du concours ESTim.
BANG. Une campagne thématique.
Organisé par la chambre de commerce de l'Est de Montréal, le concours ESTim a comme objectif de reconnaître publiquement les entreprises et les organisations qui se sont distinguées par leur leadership, leur détermination et leur réussite. Pour la 34e édition, nous avons été mandatés pour créer leur campagne promotionnelle.
L'objectif était de développer une thématique selon des mots clés illustrant les critères de 2022, soit: responsabilité sociale / implication / communauté / leadership. De là est né «L’écho de nos gestes». D’abord réfléchie pour se répercuter d'une affiche à l'autre, tel l'effet sonore d'un écho, cette série donne l’importance souhaitée à la thématique par ses éléments graphiques récepteurs et émetteurs. Bien qu'il n'y ait pas de trop petits «Gestes» dans la communauté, une grande place leur a été dédiée dans cette campagne, leur permettant ainsi d'être mis en lumière.
À lui seul, le 34e Gala ESTim aura assurément créé un maximum d'ondes positives auprès des entreprises finalistes et lauréat.e.s de l'Est de Montréal.
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BANG. The 34th edition of the ESTim contest.
BANG. A thematic campaign.
Organized by the Eastern Montreal Chamber of Commerce, the ESTim contest aims to publicly recognize companies and organizations that have distinguished themselves through their leadership, determination and success. For the 34th edition, we were mandated to create their promotional campaign.
The objective was to develop a theme according to keywords illustrating the 2022 criteria: social responsibility / involvement / community / leadership. From those words, “The echo of our gestures” was born. Thought out to reverberate from one poster to another like the sound effect of an echo, this series brings forward the theme's desired importance through its receiving and transmitting graphic elements. Although there are not too small "Gestures" in the community, a substantial place has been dedicated to them allowing them to be highlighted in this campaign.
The 34th Gala ESTim alone will certainly have created a maximum of positive vibes among the finalists and winners proudly representing the East end of Montreal.
BANG. A thematic campaign.
Organized by the Eastern Montreal Chamber of Commerce, the ESTim contest aims to publicly recognize companies and organizations that have distinguished themselves through their leadership, determination and success. For the 34th edition, we were mandated to create their promotional campaign.
The objective was to develop a theme according to keywords illustrating the 2022 criteria: social responsibility / involvement / community / leadership. From those words, “The echo of our gestures” was born. Thought out to reverberate from one poster to another like the sound effect of an echo, this series brings forward the theme's desired importance through its receiving and transmitting graphic elements. Although there are not too small "Gestures" in the community, a substantial place has been dedicated to them allowing them to be highlighted in this campaign.
The 34th Gala ESTim alone will certainly have created a maximum of positive vibes among the finalists and winners proudly representing the East end of Montreal.
Creative Direction Simon Laliberté
Art Direction Simon Laliberté & Corinne Bachand
Design Corinne Bachand
Project Coordination Marion Saint-Sernin
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