Kyocera Butterflies
Not that long ago, mobile phones had buttons instead of touch screens. Some, like one of the Kyocera phones in this spot, also opened lengthwise to reveal a full keyboard. The opening and closing of the phone resembled a butterfly and this became the inspiration behind this ad. 
 
In this spot, a phone call from Japan to New York is illustrated as a magical journey by butterflies around the world. The ad agency wanted to create a campaign that emphised the human connection that the technology would enable, rather than focus on tech specs. This led to the use of watercolors, paper, pen and ink combined with a few live action shots to create the look of the spot.
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Kyocera Butterflies
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Kyocera Butterflies

30 second TV spot for Kyocera mobile phones, directed and designed by Erik Buth full production credits available here: http://www.blind.com/wor Read More
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