Pringles Minis
Pringles Minis “Small” :30
Sometimes the littlest things make the biggest sense.

Cast included nine kids, including twins, and two completely different sets of three similar looking small dogs. The first set of small dogs were actually too large and had to be replaced after a couple of takes with smaller ones. We also made the base of a Mini Cooper out of wood and spare car parts and then recreated the rest of it in CG in post.
Behind the scenes. Almost everything in the spot is CG, including 90% of the car. 
more photos on flickr
Pringles Minis
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Pringles Minis

30 second TV spot for Pringles Minis product launch. Directed by Erik Buth. Designed by Erik Buth, Christine Kim, Huei Peng, and Difan Norman. Read More
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