AREA: paper trays and dishes for consumers by Novacart.
OBJECTIVE: starting from B2B market, where Novacart is leader, move to B2C market creating new brand, products and business strategy to reach directly the final user.
CONCEPT: design of NovaCasa brand divided in 3 sub-brands answering to different needs of the target. Door2Door sales through PartyPlans where present the products.
OBJECTIVE: starting from B2B market, where Novacart is leader, move to B2C market creating new brand, products and business strategy to reach directly the final user.
CONCEPT: design of NovaCasa brand divided in 3 sub-brands answering to different needs of the target. Door2Door sales through PartyPlans where present the products.
TARGET DEFINITION
Multi generational families: Households with three to four generations living together with different needs.
Specifically addressing the female members of the family who are the primary users of the kitchen
Working mothers: Mothers of age group 30 - 45, who seek time efficient and responsible solutions for the entire household
SUB-CATEGORIES OF PRODUCTS
EVERY DAY:
A product line which facilitates children's involvement in the kitchen on a day-to-day basis by offering a surface which inviteschildren to personalise and construct.
TAKE AWAY:
A product line which provides a convenient and secure take-away option for individuals to enjoy home prepared f
food away from home.
YOUR DAY:
A product line which offers themed quality party hosting kits for special occasions in the home.
