KOS is a brand of plant-based solutions created to provide easy and healthy nutritional alternatives. The brand boasts a witty, down to earth and fun personality drawn from the Regular Guy/Gal and Jester archetypes that sets it apart from the competition and allows it to create a whole different experience. The doodles were born to depict each of the brand’s products’ specific benefits and characteristics through the personification of their ingredients, using situations from every day life, pop culture, TV shows and movies – basically, each product has its very own set of customized illustrations that will for sure catch your eye –, and eventually evolved into a more complete narrative where they live in their own surreal and amazing universe. The black and white palette allows the brand to keep a balance between playful and down to earth, and allows the colorful products’ packaging to take the center of the stage and shine.
