Bakota Reborn • Visual Identity Design by OCHI

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BAKOTA REBORN

Logo Design • Brand Identity • Brand Strategy • Illustrations • Web Design • Social Media

Brief

BAKOTA REBORN was a challenge for every participant. Seven weeks to prepare and swim across the Bacota, even if you couldn't swim before!.

Challenge

We aimed to create a powerful brand identity in order to describe the event correctly. And we tried to capture a strong and energetic vibe that makes believe that nothing is possible.

Solution

We chose to use bright colors and a bold typography. We supplemented the logotype with swimmers illutstration. In addition, we created a cool pattern from the image of waves, which made the brand more memorable. The new logo, typography, and communication materials convey the spirit of a strong swimmer ready to set new records.