Name Beauty
Logo Design • Brand Identity • Brand Strategy • Web Design • Illustrations
Brief
Name Beauty LLC is the official distributor of premium cosmetic brands in Ukraine. Such as Novexpert, Roofa, La Fare 1789 and many more. The company was founded in 2017 in Kyiv, and in 2021 its branding needed an update to look fresh and trendy.
Challenge
The main task of redesign was to respond to new challenges facing the brand. We planned to create new branding and packaging design made with sustainable materials with eco-friendly paint.
Solution
The old logo had poor quality of typography. While redesigning the logo, we preserved its visual code, but made it more dynamic, modern and prominent. While developing brand identity for Name Beauty, we decided to focus on unique illustrations. Thus, we have obtained a cute, fun, modern and stylish brand identity. Which we developed in a web design.
