Basic Info

Studio Proper is a boutique industrial design studio based in Melbourne, Australia. They design and produce products that enhance your interaction with the devices in your life, and all of their products are meticulously designed in Melbourne, Australia. Studio Proper came to me looking to move forward with their branding and complete a re-design after they found themselves with a wide variety of successful products all existing under sub-brands. These brands were consolidated under the existing studios name Proper to create a new brand structure. The concept of the logo is interlocking pieces. Proper specialises in a variety of stands, cases and P.O.S. products that can all interlock with each other. I wanted to express this in the branding by mimicking this feature in the word-mark. Now with an overall identity that is fresh, youthful and modern, they can continue with their amazing work. Image Credit: Studio Proper

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identity logo Web ux red blue brandon grotesque print business card letterhead speaker digital photo mobile

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