BACKGROUND

The Hunter Creative Alliance is a team of individual advocates across film, dance, theatre, literature, music, and fine arts — joining forces to promote creatives across the Hunter Region. Their first inaugural festival, Creative Newcastle, required an all-new brand.

SOLUTION

We developed a minimal, versatile monogram, to allow the featured creatives work to shine. The colour system takes cues from the creatives work that are being celebrated. The six lines in the logo are representative of the six creative areas — film, dance, theatre, literature, music and fine arts.