David Gorham Design, a Central Massachusetts-based graphic design studio, helps businesses create brand identities that communicate with confidence and clarity.
This refreshed brand identity brings together previously established brand elements of the logo, typography and color into a more cohesive collection to better represent the quality of services offered.
This refreshed brand identity brings together previously established brand elements of the logo, typography and color into a more cohesive collection to better represent the quality of services offered.
As with many startups, David Gorham Design’s marketing and branding collateral was designed as needed without much thought put towards how the individual elements worked together as a collection. Over time, this approach was not serving the business’s primary focus of helping other businesses create strong visual identity systems.
The process began with a study of the components that were already being used consistently — the monogram logo, the strong contrasting black and white colors, and the two fonts: Franklin Gothic and Times New Roman. Instead of changing everything and starting from scratch, it was decided to use these three elements as the building blocks to help tie everything together.
