BIOAROMA is a natural cosmetics brand from Crete, Greece. The company was founded by a Cretan couple based in Agios Nikolas and today boasts a unique USP of 100% natural products based on research and Cretan archaeological findings. The company offers its customers products ‘so natural that you can eat them’. The natural treasures of Cretan nature such as olive oil, beeswax, sage and many others are used to create a range of products that offer a holistic approach to overall wellness.

Our task was to redesign the Bioaroma e-commerce website, to fit to the rebranding of the company. We created a flawless user journey, making it easy for the user to wander around and get to know the brand, ultimately leading them to adding the products to their cart.