The first SNFCC Green Weekend is a two-day event dedicated to environmental awareness. SNFCC commissioned us to design various print and digital materials to promote the event and help the visitors learn & navigate the event space. This project is an extension of the institution’s Sustainability Report Branding, which our agency was previously appointed to fulfill.

Our challenge was to integrate the design elements and the festival’s info, in digital and physical applications, to communicate the SNFCC’s sustainability initiative and inform the visitors about the event’s activities & venues. Our goal was to integrate the various applications with the natural environment & the institution’s architecture so that the attendee would be indulged to explore the institution's gardens & halls.

A cohesive & intriguing visual identity, with a vast number of applications, from social media posts to print materials & environmental graphics. Applications with organic and playful illustrations, a natural color pallet, and bold typography, highlight the foundation’s respect for the natural environment and effectively communicate what climate change is, and what we can do about it.