&deli is a Mediterranean gastronomic concept in Doha, Qatar that merges a restaurant and deli section. Mediterranean cuisine is renowned for its rich flavors and healthy ingredients, but also for its magical variety in colors, smells, and cultures. The brand strategy revolves around this fusion of elements. A new brand. A brand new Mediterranean deli philosophy. An extraordinary culinary concept carefully designed to ensure top quality food and unique experiences: &deli. A fusion of cultures & tastes.

For its retail section, &deli commissioned us to create a variety of packaging designs. The outcome was a cohesive visual system of strict typography, applied through a variety of applications, from packs to jars & olive oil bottles. Every package & label is complimented by unique colorful illustrations that make the products stand out and easily recognizable on the store shelves, and breathes Mediterranean air into Doha, Qatar.