The task is to create original social media advertisements for Curology, specifically targeting its teenage and young adult female audiences.
The idea is to present the product and signup process in a whimsical world that is visually pleasing and easy to understand. Exploring metaphors to showcase healthy and glowing skin, the goal is to create engaging visual images that can resonate with the target audience and are relevant for the platform. My work includes concept ideation, storyboarding, art direction, video production, editing, design and animation.
Role: Senior Designer / Art Director
Creative Director: Ed Ng
Copywriter: Brett Lalli
