Facesss Cosmetics
Rebranding Hong Kong’s premium beauty destination
Facesss needed a fresh look - one that would resonate with a younger and increasingly more international demographic. The strategy presents Facesss as the backstage to your normal life; a place where you can go to recharge, be pampered and be guided to find the more confident you. Building on the existing dots logo, the identity is extended and it includes more shapes and patterns that were hand-painted to give it a personal feel. Paired with bold typography, a direct voice and a color palette that mimics natural skin color, the identity became a base for expressive and creative executions across all touch points.
Expanding on the new branding elements and tone of voice, animations are made to help bringing the new identity to life in ways that are exciting and relevant to the new consumer. They are displayed on the digital facade at the entrance.
Digital Facade Animation One
Backstage for your best face
Digital Facade Animation Two
A new year to bring a new you
CREDIT
Interior Design: Barbry_Studio
Interior Design: Barbry_Studio
Copywriting: Emily Wordsworth
Strategy: Constant
