Agency Skincare’s Future Formula won the Allure’s Best of Beauty Award as one of the top “Breakthrough” skincare products of 2021. The task is to announce the award and to build brand awareness through out-of-home activations.
The approach is to introduce Agency Skincare with a bold statement that captures what the brand is about. Introducing hand lettering and annotation as the key visual devices, the campaign highlights the brand’s unique personalization aspect and its future facing attitude. The activations include wild posting, painted wall, gifting and influencer events in New York & Los Angeles.
Role: Senior Designer
Creative Director: Ed Ng
Copywriter: Renata Espinosa
