Category
Luxury mobile phones.
Market
Ukraine, USA, UAE.
Product
Caimania is a brand manufacturer of exclusive iPhones with gold, leather, Swarovski crystals, and other precious elements.
Scope of Work
Naming.
Brand legend.
Logo and style development.
Product prototypes.
Creation of photo and video content.
Website design.
Brand legend.
Logo and style development.
Product prototypes.
Creation of photo and video content.
Website design.
The task was to create a trust for launching sales on the Internet and identify the manufacturer.
To make the purchase more emotional, we decided not only to identify the product but also to create a vivid legend that reveals the idea of the name and the origin story of the brand.
In conjunction with the name, we created a model range. We started with the iPhone 5s with different types of finishes: Caimania Classic, Caimania Crystal, and Caimania Leather.
As a result, we have formed the image of a global English brand, and confidence in a luxury product at the sale launch.
