Category
Medical services.
Market
Ukraine.
Product
ONCORECOVERY is an oncological surgery and breast reconstruction service with 24/7 psychological support. Restoring the shape of the breast after oncological surgery allows you to get rid of the psychologically difficult period of life without a breast, helping to return to normal life faster.
Scope of Work
Creating the brand platform for the doctor and his product.
Logo design and corporate identity guide.
Creating a video clip.
Arranging photo shoots.
Promotional presentation for events.
Website development.
Logo design and corporate identity guide.
Creating a video clip.
Arranging photo shoots.
Promotional presentation for events.
Website development.
The main objective of the project was to wrap the services and 10 years of experience of oncoplastic surgeon Dr. Dmytro Mozhaiev into a brand. His product, called ONCORECOVERY, was designed to give patients hope and a path to a healthy, happy life.
To solve the problem, we have visualized the idea of the ONCORECOVERY brand. What Dmytro Mozhaiev does is give the breast integrity and beauty, as well as return a woman to a full life.
We have also revealed the doctor's potential using photoshoots, videos, presentations and a website for potential patients to get acquainted with ONCORECOVERY method and the doctor's personality.
Based on the corporate identity, we have created illustrations that clearly introduce the services and differences between them. These images are used in the promotional materials of Dr. Mozhaiev: on the website, in the booklet, in presentations, and on social networks.
Based on the values of the brand's platform, we have held photo sessions where Dr. Mozhaiev was shown during his activities from consulting a patient to performing breast reconstruction surgery.
At the same time, we have also filmed these processes to combine the video with an interview about ONCORECOVERY and as a result, get a video spot for the website and advertising on YouTube.
At the same time, we have also filmed these processes to combine the video with an interview about ONCORECOVERY and as a result, get a video spot for the website and advertising on YouTube.
At this stage, we have received media content that reveals the personality and professionalism of Dr. Mozhaiev, and certainly builds trust in the ONCORECOVERY product brand.
We have launched a promotional website, which in addition to the above-mentioned content includes patient reviews, photos before and after surgeries, comprehensive information about the doctor's experience and education, and a form to schedule a consultation.
We have created presentation templates to interact with colleagues at thematic forums and conferences.
As a result, we have discovered the potential of a friendly professional doctor who we want to trust.
