Category
Professional kitchen equipment.
Market
Ukraine, EU countries.
Product
Torero Multigrill coal grill is a highly-productive grill that starts in 7 minutes; it is economical and eco-friendly. The grill is sold both as a particular product and as a part of a kit in Ukraine, Europe, etc. Torero grill is a trend for the show kitchen, valued by everybody who works with it.
Scope of Work
Competitor and trend analysis.
Product design concept.
Assistance and engineering control.
Sub-brand development.
Product range development.
The objective was to attract the attention of dealers, restaurateurs and chefs who decide on buying equipment.
The solution was – to be a branded product, it needs to look like a branded one. We took a step further; before updating the design, what we had researched was not so much the equipment, but the potential clients’ material world.
The result was products both for closed kitchen made in a metal style and for a branded red colour, or customization, which attracts the attention to the show kitchen and can be designed in a public place style in our product range.
To emphasize the multi-functionality of the grill (mangal, grill and roaster), we developed a sub-brand shining through, as well as introduced series to differentiate the products.
A pilot model was made to be presented to dealers and for the website to virtually turn it and take a closer look at it.
As a result, we obtained the grill which cooks well and brings out emotions that allow it to be noticed in the front windows of marketplaces, shops, exhibitions and public places.
