Beyond the Bet
At Betian, we're not just another sportsbook; we're redefining the game. Tasked with disrupting a saturated market, our team crafts a sleek, tech-forward brand that puts the spotlight back on what matters: the bet and the game. We elevate customer experience through intuitive design and adrenaline-pumping visuals, offering a potent alternative to celebrity-cluttered sportsbooks. Betian is where the true spirit of sports betting comes alive.
Young to middle-aged tech-savvy individuals who appreciate design aesthetics and the sport itself, not just the celebrity culture around it. Primarily focused on the Asian market where sports betting has cultural traction but lacks a modern, design-centric platform.
"Redefining the Game – Where Every Bet is a Front-Row Experience"
Persona 1: The Tech Whiz
Age: 25-35, Gender: Male
Interests: Software development, start-ups, sports analytics
Values: Efficiency, innovation, minimalism
Persona 2: The Design Enthusiast
Age: 28-40, Gender: Female
Interests: Graphic design, modern art, competitive sports
Values: Aesthetics, user experience, uniqueness
Persona 3: The Avid Sportsman
Age: 30-45, Gender: Male
Interests: Multiple sports, sports history, betting
Values: Authenticity, competition, quality of the game
Persona 4: The Cultural Connoisseur
Age: 35-50, Gender: Female
Interests: Cultural trends, international sports, travel
Values: Tradition, community, high-quality service
Betian targets these personas by emphasizing a streamlined, design-focused interface that captures the essence of the game and the thrill of the bet. We strip away the noise and offer a platform where sport and strategy are king.
The brand leverages sport-inspired patterns for visual texture, aiding quick recognition of betting categories.
UI Element: VS. Screens
UI Element: Bonus Cards
UI Element: Banners Solid Colors
UI Element: Banners Gradient Colors